At the core of Laglappen’s mission is the belief that “Why buy new when you can repair?” I’ve crafted their brand identity, website, and communication to fully embrace this sustainable ethos. The identity is built around the concept of patches, creating a strong connection between the solution and the brand’s name. The website offers a clean, intuitive user experience, while the communication strategy emphasizes the environmental benefits of choosing repair over replacement, inspiring customers to give new life to their clothes and items.
